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Social media gives mainstream media the finger




At the start of a new year and decade, it is a time to pause and reflect upon both past, present and future, a way, if you will, to mark a large “You Are Here” in red on the timeline. It is a time to note emerging trends and make predictions about the year ahead.

One thing that cannot have failed to have grabbed everybody’s attention by now is the rise of social media. You would have to be living under a bridge, or approaching your second heart bypass, to be unaware of things like Twitter, YouTube, blogging and Facebook and the impact that these media are having on modern society.

The younger generation of the world is one that demands many things. This crowd is not known for their patience or understanding. They want to have contact with their peers at the touch of a button and they expect news and information to be constantly at their fingertips.

They are also not very good at keeping things to themselves. While I would call this “oversharing”, teenagers and twentysomethings are telling the world about their angst, their heartaches, their funny stories and the things that make them angry.

Their thirst for information is insatiable. Sure, they might not be reading as much as their parents or grandparents, but they are adept at gleaning the bare facts from 140 characters or less. Their parents had to go to the library and search through dusty old tomes for the information they sought, learning to summarise and make their own notes from printed textbooks. But now all that is required is to pick up a mobile phone or turn on a laptop, point it in the general direction of Google or Wikipedia and the gist of the information is absorbed.

It is perhaps not surprising then, that the mainstream media, generally led by wrinkly men with a grey hair or twelve, are struggling to keep up with the spread of news and views on the internet. These would be “unauthorised” news and views. They haven’t been vetted. These stories never sat on a news editor’s desk and the angle of the story wasn’t carefully calculated.

You could argue that it has turned the entire internet into a large corporate office, rife with rumour and gossip, snatches of misinformation whispered between cubicles. But on the other hand it could be said that it keeps the fat cats on their toes and checks their ability to get away with murder without creating a tsunami of whispers and suspicions.

The rise of the use of Facebook and Twitter as means of communicating news has led to many young people questioning the role of the mainstream media and the relevance thereof.

A typical case in point was the recent gathering of about 1400 Gaza Freedom Marchers from 48 countries. They gathered in Cairo, Egypt, intending on travelling through the Rafah border crossing into Gaza and holding a demonstration to draw attention to the plight of the people living in Gaza under blockade, a year after the Israeli attack on the area.

The Egyptian government refused to open the Rafah crossing for them and Egyptian police attacked a group of European female demonstrators, punching, kicking and tearing off headscarves. One French protester reportedly died of her injuries.



Through all this, however, these images were nowhere to be seen in the international media such as the BBC or Sky News, and nowhere in the local media outlets. This is a clear indication that the news corporations are too concerned with toeing the political line. Bad press for the Israelis is something they usually avoid at all costs – even when the cost is a human life.

Climate change is also a big bone of contention which threatens to turn on world leaders and bite them in the rear ends. With the leaking of documents at the Copenhagen climate change summit, the world saw a cancerous clot of greedy bureaucrats stuffing up the last real chance we had to undo decades of pollution and reckless consumerism.

Perhaps an inevitable conclusion is that the social media-using millions will begin to grow restless in the coming years when it begins to sink in – years of inaction and cover-ups by politicians, as thick as thieves with the newsmen. Unfortunately, this may mean years of unrest and demonstrations, perhaps also civil disobedience from protesters and heavy-handed punishment from governments clutching desperately onto power.

I sincerely hope that when the discontent reaches fever pitch it will usher in some kind of new era where ethics and accountability prevails, but the undying cynic in me is prone to point out that the “free” world is more likely to end up resembling the end of George Orwell’s prophetic but terribly depressing novel, 1984.

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